Growing a business in today’s competitive digital landscape requires a solid online presence and an effective sales strategy. For many business owners, the challenge lies in navigating the complexities of online sales, from website optimisation to digital marketing. Fortunately, Brisbane City Council is committed to supporting local businesses through its Business Events Series.
These free workshops give business owners practical knowledge and hands-on experience to help them succeed. This month, Angie Martin, Founder and Lead Mentor of The Growth Manager will lead an exciting workshop with a focus on online sales optimisation. Angie brings her years of expertise to help business owners understand how to enhance their online sales journey, improve conversion rates, and grow their businesses.
In this blog, we’ll examine the event and why it’s a must-attend for anyone looking to elevate their online sales strategy.
Brisbane City Council’s Free Business Workshops
Brisbane City Council’s Economic Growth and Activation team is dedicated to fostering business growth within the local community. To support this mission, the Council hosts free workshops that provide business owners with essential skills and knowledge.
Each workshop is led by industry experts who bring their experience and insights to empower local entrepreneurs. From digital marketing to customer service, these sessions are carefully curated to address the real challenges businesses face today.
The upcoming workshop is no exception. Focusing on online sales, it’s an invaluable opportunity for business owners to learn from a seasoned expert and apply those learnings directly to their businesses.
Meet Angie Martin – Founder and Lead Mentor of The Growth Manager
Angie Martin, Founder and Lead Mentor of The Growth Manager, is this workshop’s driving force. With years of hands-on experience in business growth, sales strategy, and digital marketing, Angie has helped countless businesses achieve their goals. Her mission is to empower entrepreneurs by providing them with the tools, guidance, and strategies they need to succeed.
Angie has worked with businesses of all sizes, from start-ups to established brands, helping them streamline their operations and grow their sales. She’s known for her practical, actionable advice and ability to break down complex topics into easy-to-understand steps.
At The Growth Manager, Angie focuses on helping business owners develop strong foundations, including brand messaging, digital marketing strategies, and sales optimisation. Her holistic approach ensures that every aspect of a business is aligned for long-term success.
What to Expect from the Online Sales Checklist and Optimisation Deep Dive
The upcoming workshop, titled Online Sales Checklist and Optimisation Deep Dive, is designed to provide business owners with an immersive learning experience. The goal is to take participants through every step of the online sales journey, from initial customer interactions to the final sale. Whether you’re struggling to convert website visitors into customers or simply looking to refine your digital marketing efforts, this workshop is packed with actionable insights.
Here’s what you can expect:
- Introduction and Online Sales Health Checklist
The workshop kicks off with an engaging icebreaker, during which participants partner up to explore each other’s online presence. This activity allows attendees to assess how easy (or difficult) it is to find a business online and make a purchase. It’s a fun and eye-opening way to start thinking about your online sales journey.
After this exercise, Angie will review the results, providing an overview of common challenges and opportunities in online sales. She’ll walk participants through an Online Sales Health Checklist, explaining the importance of each item and how it impacts your ability to convert visitors into customers.
- Optimising Your Online Presence
In this section, Angie will dive into the importance of a strong online presence. From branding to website design, you’ll learn how to create a seamless experience for potential customers. Topics include:
- Branding: Ensuring your brand is consistent across all platforms and communicates your value proposition.
- Website Optimisation: Tips for improving website navigation, user experience, and design to keep visitors engaged.
- Conversion-Focused Elements: How to add strategic calls-to-action and other elements that guide visitors towards making a purchase.
By the end of this segment, you’ll understand how to create an online presence that attracts visitors and encourages them to take action.
- Social Media and Crafting a Marketing Message
Social media is a powerful tool for increasing brand visibility and engaging with your audience. However, it’s essential to use these platforms strategically. Angie will explain how to leverage social media to drive traffic to your website and increase sales.
In addition, participants will learn how to craft a compelling marketing message that resonates with their target audience. Whether through social media posts, email campaigns, or website content, a strong message is critical to building trust and encouraging conversions.
- Hands-On Implementation
One of the unique aspects of this workshop is its hands-on approach. After discussing the key concepts, participants can implement what they’ve learned in real time. With Angie’s guidance, you’ll work on optimising your online presence, website, and marketing message during the session.
This interactive component allows you to address specific challenges and get personalised advice from Angie and your peers. It’s an excellent opportunity to take immediate action and see how these strategies can work for your business.
- Review and Q&A
The workshop concludes with a review of each participant’s progress. Angie will provide feedback on your branding, online presence, sales strategy, and marketing efforts. You’ll also have the chance to ask questions and get tailored advice to help you overcome any roadblocks.
By the end of the workshop, you’ll have a comprehensive understanding of the critical components of a successful online sales strategy, along with actionable steps to improve your business.
Why Should You Attend?
If you’re a Brisbane-based business owner looking to grow your online sales, this workshop is an unmissable opportunity. Here’s why you should attend:
- Expert Guidance: Learn from an industry expert with experience helping businesses succeed online.
- Actionable Strategies: Learn practical, step-by-step strategies for improving your online sales.
- Hands-on Learning: Work on your business in real time with personalised guidance and support.
- Free Resource: The workshop is completely free, offering you valuable insights and tools without the cost.
Whether you’re just starting or have an established business, this workshop will give you the knowledge and confidence to take your online sales to the next level.
Event Details
- Workshop Title: Online Sales Checklist and Optimisation Deep Dive
- Presenter: Angie Martin, Founder and Lead Mentor of The Growth Manager
- Date: October 30th 2024
- Location: Meeting room 2, Carindale Library
- Time: 9am to 11:30am
- Cost: FREE
Register Now
Spaces are limited, so don’t miss your chance to learn from one of the industry’s leading experts and improve your online sales strategy.
Join us for an insightful and practical workshop designed to help you grow your business online. Whether you’re looking to optimise your website, enhance your marketing efforts, or learn how to convert more visitors into customers, this workshop has something for you!