growth guides
Guide to Lead Magnets
Turn browsers into subscribers — and subscribers into clients.
The Guide to Lead Magnets is your complete workbook for creating irresistible lead magnets that attract qualified leads and effortlessly grow your email list. This resource walks you through every step, from understanding your audience to creating, launching, and automating a high-performing lead magnet system that drives real sales results.
Perfect for small business owners looking to establish a consistent flow of leads and automate their marketing without losing the human touch.
What’s Inside
Step-by-step lead magnet creation framework — understand your audience, plan your offer, and build an irresistible freebie.
SMART goal planning worksheets to align your lead magnet strategy with your broader business objectives.
Offerings and consumer analysis templates to define your target market, pain points, and messaging.
Visual branding tools — including colour palette, logo, and voice guides to keep your resource on-brand.
Sales journey mapping framework — identify Awareness, Consideration, and Decision stages and link them to your lead magnets.
Launch & email follow-up strategy — plan your tech integrations, nurture sequences, and promotion schedule to maximise conversions.
7-part automated email follow-up sequence to nurture new leads into paying clients.
How It Helps
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Generate qualified leads consistently with a clear, repeatable marketing process.
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Increase conversions by understanding exactly what your audience needs at each stage of their journey.
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Save hours of guesswork with proven templates and pre-built email sequences.
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Build authority by delivering immediate, high-value content that earns trust.
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Scale sustainably with an automated system that works even when you’re not online.
Perfect For
Entrepreneurs, service-based founders, and small business owners who want to attract the right audience and convert them into clients. This resource is for the ambitious business owner seeking structure and clarity in their marketing.
You’ll Receive
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66-page interactive PDF workbook
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Complete Lead Magnet Creation Planner
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Sales Journey & Follow-Up Templates
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7 pre-written email templates for automation
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Instant download and access to video training